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How Your Business Can Cash In On The Stimulus Plan

There are some businesses that are prime candidates to cash in on the stimulus plan’s incentives and green wave. The Obama administration’s tax credits can mean substantial savings for consumers that want to change out a gas guzzling car, install a new furnace, or add some solar panels. In addition, local and state governments, in an effort to spur their economies, have sweetened the deal by offering their own incentives to consumers who purchase specific types of products like energy efficient home systems or a brand new home. If you’re saying to yourself, “I need money today for my business,” take time to review the following possibilities to motivate your customers to buy today. These incentives and tax credits won’t be around forever and once they’re gone, the odds are they will never come back. If your business can help consumers take advantage of the new tax credits and incentives, you can also cash in on the stimulus plan. Here are some credits that can impact how you advertise your business.

  • The New Home Buyer’s Tax Credit – This is great for real estate agents and home sellers. It’s a great incentive for the new home buyer to get off the sidelines and put in a contract to buy. With housing prices at record lows, if a home buyer can qualify for a mortgage, it’s a no brainer to buy now. If you are in real estate, or in a position to refer these types of customers to real estate agents, you will have a ready source of income waiting to be tapped. The incentive is tax credit of 10% of the cost of the home up to $8,000 maximum. There are specific requirements to qualify, in particular one must have not owned a new home in the past three years. If you can find people in that demographic with money to buy, you can do business now before the credit expires on December 1, 2009. Even if you are not a real estate agent yourself, many real estate agents pay a nice finder’s fee for anyone that locates a buyer for them.

  • Energy Tax Credits – Consumers who make a purchase of an newer, more energy efficient, furnace or hot water heater, can qualify for credits up to 30% of the purchase price. If you have a home improvement store, are an affiliate marketer, or do heating and air conditioning, then you have a great new sales pitch that will definitely drum up some business. Make sure you take the time to understand the incentives and credits that are being offered in your local and state level too, so that you can pass that information on to your potential customers. The credit was available in 2008, but it was capped at $2,000, unlike the new incentive.

  • Cash For Clunkers – This program may or may not pass the Senate. If it does, it’s another part of Obama’s plan to reduce emissions and raise gas standards by allowing consumers to trade in poor performance cars in exchange for a tax credit on a newer, more fuel efficient, car. That old SUV that is costing your customer tons of money now may end up being the exact ticket that gets them to buy a new car. If you are a dealership this is great news for you!

  • Money For The SBA – The stimulus earmarked 375 million for the Small Business Administration. This money is being used to waive fees for loans and to provide a larger Federal guarantee on subsequent loans up to 90%. This helps this program to ease lending for small business and, in fact, loans to small businesses through the SBA have increased in 2009. If you are looking to get a loan, the SBA may be the place to look.

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