Hart Main is an enterprising 13 year old who just invented candles for men. He realized most guys do not want scents such as fresh laundry or lavender. He decided to found ManCans, which is a candle designed for men. The scents include things like bacon, New York Style Pizza, and Grandpa’s Pipe. In business, your imagination is really the key. If you want to succeed with a great idea you have to find a niche and run with it just like Hart Main. Consider Netflix and Groupon as other examples. Both of these companies are highly successful because they found an idea that would fill a need.

Though things have not taken off into the million dollar realm for Hart Main he is certainly doing well. ManCans is offering scents men will really like such as smelling like a new glove for baseball instead of a dewy forest.

ManCans is seeing roughly 300 orders per week. There is a potential for it to expand to a 3,000 or even 30,000 per week business. The best thing for Hart Main in Marysville, Ohio is that he has time to allow his company to grow. Since he is only 13 he has years before he needs a lot of cash for college and the rest of his life. By 18 even at 300 orders per week he could get a pretty good college education.

When interviewed Main said the company started as a joke. He didn’t mean for it to become serious. Camryn, his sister, was selling candles for school. He didn’t like all the girly type scents and joked a scent for a guy should be created. Mrs. Main was interested in this statement, thus she supported and persuaded her son to consider making candles. The candles needed to have a more “guy” oriented scent.

Amy Main stated in a news discussion that she does this for all her kids. She encourages them and listens to them. Even if they are joking, she said, something may come from it. Camryn has a business walking dogs because their mother encourages them. Main’s father and mother are busy with this idea. Locally the media found out about his idea and suddenly Main was seeing an increase in orders and interviews. It could be the start of a great thing since he is scheduled to appear on the show The Doctors in May. This appearance may provide a new avenue to get his site recognized.

Main’s age is definitely a factor in the story and why it has taken off. The new scents are also helping to make it more interesting. ManCans has eight different scents right now. Including those mentioned above are Campfire, Fresh Cut Grass, Sawdust, Coffee and New Mitt.

Hart Main was thinking up other scents to sell like Money or Dirt, but he realized selling too many scents in the beginning would be too quick for his business. He wants to stay with the core scents for a little while before going on with other ideas. Main started out charging $5 per candle, but business expenses required a price increase. Overall, any business that needs a business advance needs to consider the impact on the company and whether expansion is worth it or if one has to hold off like Main is waiting on his other candle scents.