Vehicle sales have been rather poor overall for the past few years because it seems that most people here in the United States are saving their money and postponing their large purchases. This may be a wise choice for now, but it has had a great effect on the economy, requiring many businesses to turn to business loans instead of revenue to keep going. Most people are concerned about losing their jobs, so any money that they saved is being held onto just in case that happens to them. While that is a good option, all of this saving will continue to keep our economy from growing. While people are complaining that there are no jobs they are also holding onto their money. The more people spend, the more jobs are created. As people stop spending, companies are forced to lay off workers that they can’t pay due to lowered revenue. It is a strange balance that must be sustained for all to prosper and when no one spends, we all lose. Sure, we have larger savings accounts and more for emergencies, but our jobs and careers are on the line due to that type of behavior, there is a compromise that will work for everyone.

Ford is one of the few exceptions out that has had a couple of good years. While overall car sales have been flat, Ford has posted nine straight quarters of profit. This is something that rarely did when things were good let alone now, when people are scared of buying. Although this quarter is not\ as good as this time last year, things are pretty good for the automaker that has had to deal with higher costs and lower sales this year overall. So far, they have racked up almost $5 billion in profit, which goes to show you that you can make a quality product and sell it the right way and make money. Toyota has had a hard year and Ford has benefited from that tragedy. Ford is on top of the world now and were one of the few to take business loans from the government due to their high amount of on-hand cash at the time., That saved them from having to resort to those handouts and they still remain viable after these past few years when many suspected they would falter. The closing of Mercury also helped them cut some of the less purchased vehicles that they released.

It is very promising to see a car company do as well as they are in the current economic climate. If they can weather times like this, they will come out like kings when things get good again. They have clearly come up with a winning strategy that has helped them cut waste and costs that were just unnecessary and they have also created a line of cars that are appealing to the general public, which is a feat that is not often accomplished by an American car company, so good for them. With a little luck and determination, they will continue to do well and prosper down the line.