Any business can benefit from using social media, not just for simple communication, but for engaging customers and getting new business. Telling your story can sway customers to buy your goods or services. A good story is endearing and may help them relate to you and what you are trying to accomplish as a business owner.

Every business has a story and whether you consider it interesting or not is irrelevant, someone may be drawn to it and end up a lifelong customer. There are ways to utilize social media in this way and gain more customers through little effort.

Experts point to the power of social media and point out a recent Twitter exchange between Quiznos and a customer. The woman was asking if she should eat Quiznos or not and they responded with two simple words, “Eat me.” That was enough to get into the news and created a relationship between the woman and Quiznos that she will never forget.

Social media is also a great way to stand out as it should be personalized. Creating a social identity is also important as just using the outlets is the first step. You want your message to be unique and attract some sort of attention. Just make sure you represent your brand correctly or things could go down the wrong path.

Your followers will let you know if are “doing it wrong”, so really pay attention to what they have to say and make quick changes to reengage them. If they disappear when they were previously interested, something went wrong and it may be time to reevaluate your social identity. There are ways to do it right and then there are ways to blow it, so be careful and choose the former whenever possible. It’s in your hands