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The advertisements during halftime at the Super Bowl have become almost as legendary as the games themselves. With television advertisers finding it more and more difficult to grab air time that isn’t fast forwarded through later on replay, the Super Bowl halftime spots remain the one shining moment in advertising. People want to want the halftime advertising spots as much as they want to watch the game. It has become a sport in itself.

Great Exposure

The clips have become so famous that even after the Super Bowl is over, major networks and bloggers will spend an inordinate amount of time discussing the best ads. Last year’s game reached over 111 million people while the game was on television, but it reached many more once the ranking began. Businesses that have had trouble competing for that type of exposure due to declines in print and television media advertising, find that it is well worth the $3.5 million for a 30-second spot to capture their audience’s vote. Even in a bad economy, the competition to get one of the halftime spots is fierce and this year they are all sold out.

New and Old Players

Anheuser-Busch InBev has used these halftime ads to spur sales for their beer with memorable spots with frogs croaking their name brand to the audience. It became an instant hit and led to many sales. They are now a regular during halftime advertising and you can expect to see them again in 2012. Other companies willing to make the jump include: GM, Volkswagon, Coke, Dannon yogurt and more. Companies who have the financial resources and creative capital to fund a spot during halftime will reach the biggest audience possible in the United States. This year’s Super Bowl and accompanying halftime ads are scheduled to run February 5th, 2012. The fans and the businesses advertising are not likely to be disappointed.